Advanced Nutrition for Baby and You

Absorb The Good Stuff

New Chapter multivitamins are expertly formulated for absorption—because you have to absorb nutrients to get their benefits! We fine-tune the levels of each high-quality vitamin & mineral, choose ingredients that work best with the body, and ferment key nutrients with beneficial bacteria and whole foods. Your body recognizes our vitamins as food so you absorb and use the nourishment we’ve packed inside.

Because Quality Matters

Our carefully crafted multivitamins use only high quality ingredients, including superfoods like organic Oats, Turmeric, and Chamomile. We think it’s the best way to make complete multivitamins that nourish your body’s changing needs after pregnancy and as a new mom.*

As leaders in the supplement industry, we’re committed to making continual upgrades and to being accountable every step of the way.

We are setting a path to net zero greenhouse gas emissions (GHG) by 2040 as well as absolute reduction of plastic packaging by 2030.

We’re raising the bar on quality from nature to bottle with unparalleled formulations & ingredients backed by testing.

We prioritize the dignity and well-being of people throughout our value chain—employees, suppliers, vendors, and the communities we serve.